PPC

Although we are a small business, we are one of the biggest Google Ads provider in the southeastern U.S. with long-standing services to dozens of businesses. We do not compromise on the quality and value of our work, and our results and case studies speak for themselves.  Our priority is our client’s success…since that’s how we make money and keep clients long-term 🙂

A few things to keep in mind when considering our services:

Requirement:

  • You must have a competitive offer
    • No matter how much we are able to bring traffic to your business, you will not be able to compete if you do not have an enticing offer to bring in new leads.
    • We recommend that you allow us to analyze your business in comparison with your competitors to see where you lie in that market space. We will offer recommendations to help you grow your business.
  • You must have a good reputation
    • People rely on good reviews when making decisions on which product and services they buy into. If your reputation is less than stellar or if you have a poor reputation, you may lose out on paying customers until you bring up your reputation.
    • We can help you increase your reputation standing if this is the case, but that is a separate campaign that you can discuss with us during a meeting.
  • You should have a landing page
    • Nothing compares to having a landing page for your PPC offers. It is one of the most biggest influence on any PPC campaign. A PPC strategy that does not employ a good landing page will not get as much of an impact as one that does.
    • We can create a custom high-converting landing page in congruence with your PPC campaign. Our landing page will have proven design, mobile responsiveness, and have a fast loading speed.

What You Can Expect

  • Once the contract is signed, it may take two weeks before you see it go live on Google.
    • Google is something we do not control, and the timeline depends on how soon we get access to your Google ads account and set up a new campaign on their platform.
    • We recommend that you DO NOT search for or click on your own ad. This will skew our analysis and it will bring up your cost. Google analyzes each click on ads and determines whether it is a valid or invalid ad based on follow-through (sales vs. no sales), and it will rank your ad lower if they have a lower performance rate (click on ad but not buying).
  • A well designed and orchestrated strategy for your Google Adword campaign.
    • We will walk you through a 6-month strategy to highilght what will be done in that timeline. This gives you a clear preview of what you can expect.
  • On-going analysis, testing, optimizing of your campaign performance to achieve the best result.
  • A well designed landing page (if you’ve opted to have us create one for you).
    • We will work with you to get the page to reflect your awesome offer, but there will be very little to negotiate in the design of the page. This is because we have tested dozens of designs and the one we decide on for your specific campaign will have the biggest impact. You will have to trust us on this.
  • Monthly reporting of your campaign performances.
    • We will make adjustments to our strategy and tactics based on these performance reports.
  • Quarterly strategy session (optional).
    • We can schedule a quarterly strategy session to review your performance and make recommendations on how to improve your visibility and reach.

 

 

Digital Shift

We have been pushing for a digital shift in business models for the longest time, and it has now become more apparently and dire that this shift is imminent. What do we mean by that?  As we observed through the looking glass, restaurants have been the hardest hit during recent global events, and a lot of them were forced to shut down because they were not able to make that shift and pivot their business to the new norm.  Business soon followed as we witnessed dozens of small businesses closing their doors.

Our solution to those still hanging on and needing to make that digital transition?

Restaurants – Digital Menu

  • We are offering retaurants a chance to digitize their menu to meet their contactless effort.  We’ve got a whole article here on how digital menus are saving restaurants.
  • Not only can these digital menus replace laminated and paper menus, they can also serve as an ordering system should you choose to integrate them into your POS. A detailed discussion on this may be necessary to ensure your POS supports this feature.

Retail – Digital Sales Avenues

  • We are able to review your sales flow and help you adopt a digital system where you can create an online store (think Amazon, Shopify) where you can showcase your products, take orders, ship or offer pick-up, and get reviews.
  • You can schedule a meeting with us to see if we are able to help you.

For Our Digital Shift Strategies:

Requirement:

  • You must havea competitive offer
    • You do not have an enticing offer to set yourself apart from your competitors and bring in new leads.
    • We recommend that you allow us to analyze your business in comparison with your competitors to see where you lie in that market space. We will offer recommendations to help you grow your business.
  • You must have a good reputation
    • People rely on good reviews when making decisions on which product and services they buy into. If your reputation is less than stellar or if you have a poor reputation, you may lose out on paying customers until you bring up your reputation.
    • We can help you increase your reputation standing if this is the case, but that is a separate campaign that you can discuss with us during a meeting.
  • You should have a website or a landing page
    • Nothing compares to having a digital presence. A website or a landing page at minimum to show that your business is active. Nothing is more harmful to a business than one that refuses to move with the times.
    • We can create a custom high-converting website or landing page in congruence with your branding. Our landing page will have proven design, mobile responsiveness, and have a fast loading speed.
    • This is also a separate service we offer.
  • You should have a Google My Business listing (on Google).
    • If you do not, we can help you get your listing optimized and ranked.
    • GMB ranking involves many factors and we’ll help you navigate those.
    • This is a separate service we offer.

What You Can Expect

  • Once the contract is signed, we will need to schedule an onboarding session to hash out what your page needs.  It may take two weeks before you see it go live.
  • A well designed and coherent digital platform from which your customers can order your goods and services.
  • Integration of the digital platform into your existing website or Facebook page (if available)
  • Additional service options upon request.

 

 

Boost Social Media Presence

Any business that wants to expand their reach and increase their audience will be into social media. However, this takes time and effort that may require you to hire a social media manager or dedicate a staff member to perform these tasks.

When someone is looking for a service, the first thing they do is go to facebook and see what the people in their area is talking about. They look for mentions, reviews, posts, and guides to lead them to make a decision. A business that has little to no social media presence will likely be invisible in that environment, and this is reflected in their bottom line.

Want more customers? Make sure they know you’re still open, active, and interactive with the community.  We can help take this load off you and make your social media burst with content that will grab their attention.

Requirement:

  • You must have a Social Media Presence
    • If you do not, we can help you create social media accounts across various major platforms. This is a separate service we offer and will incur additional cost.
  • You must have a good reputation
    • People rely on good reviews when making decisions on which product and services they buy into. If your reputation is less than stellar or if you have a poor reputation, you may lose out on paying customers until you bring up your reputation.
    • We can help you increase your reputation standing if this is the case, but that is a separate campaign that you can discuss with us during a meeting.
  • You should be active on your social media page
    • Having good content will bring attention to your business, but if you are ignoring incoming message, it may further damage your reputation.
    • We can provide basic chatbot to carry out common tasts and answer common questions should you opt for this service.

What You Can Expect

  • Once the contract is signed, it may take up to 5 days before we are able to post to your social media page.
    • We have no control over social media platforms, so the rate at which we are able to get admin accesss to your social media solely depends on that platform.
  • Consistent content posted on an agreed upon frequency to your social media page.
  • We make every effort to make the content congruent with your business and branding, but it is up to you to provide us with your branding assets (logo, colors, etc).